CTR what is the use?
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Users questions: Why are there so many people to open blog, and blog network is the corresponding word hits, network hits on what have they done? No interest driven, they would not write? That they can make money in this way it? how to earn?
Experts answer: generally speaking, the customer go through this Process: from the start line when the wander-style hits (click * pageview), to be content to retain (stickiness), and then to be professional, personalized service to attract custom, to register as a site of loyal customers (loyalty) Finally, individuals were professional Of the services began to move payment (payment), this is a customer demand for the site, it also drives the web service upgrade. For consumers, he paid: Internet time and energy; costs - including Internet telephone and network usage fees, fees paid to buy online; privacy - for Making others better serve you, you have to sacrifice some privacy, I have paid the price every day received two, 30 commercial spam. A website get is: 1. Costs. Can achieve high hit rate after the charge part of the advertising revenue, of course, the greater the viscosity of your content, ad revenue Into higher; ISP access costs, that is, online users in your length of time consumption; information into the public costs such as in online games, with 169 for the cost sharing; e-pay costs, including the purchase of goods, professional database inquiry, stock service, etc.; 2. assets. On commercial websites It is more important is access to information assets, including - of intangible assets, such as site popularity, especially in the portal site using click-through rate, click rate increase customer retention time is measured; the value of customer data, customer registration, you can get customers data, analyze customer needs, customized services, allowing customers to Satisfaction; information integration, network gradually accumulated upon the creation of various types of information and the corresponding converging to a variety of categories database; scalable technical support platform, with customers becoming more perfect Hu Dong Zhong Xingchengwangzhan unique, scalable technology platform , and can vary with changes in market and customer needs in the platform On means of increasing the content and services, mature and extensible brand image, organizational structure and work flow. Customer of a website to start summing up the revenue flow is more commonly used means of investment banks, including the following indicators: 1. Page visits (pageview) - click rate; 2 . Stay - viscosity; 3. A return visit rate - loyalty; 4. To pay. This is the site of the future income and asset pricing of basic standards. Goldman Sachs, the first evaluation of the portal model is the so-called market value than the traffic model (SteveHarmon), to calculate the Yahoo! Each Customer value is 798 U.S. dollars, by the relative indices can be roughly estimated value of each customer, and then in turn according to the customer growth rate projected market value of the site; with the site content rich, especially in the last three years by the Internet information search developed to make the contents of the virtual community Evaluation increasingly become viscous, so the value of the model to measure site = page views * residence time, Goldman Sachs as a basis for that AOL customers worth more than Yahoo!. 99 years, the rapid development of e-commerce allows registered customers as more and more significant - that is, customer loyalty and customer information for Seller of great significance. Yahoo! From a single portal to provide personalized service and access to a large number of customers registered a significant growth in the medium to gain a huge amount of revenue and the evolution of e-commerce portal for the successful transformation of its high stock price performance of the source, but also from a point to prove: registered customers Groups to become more valuable, so the first assessment has been to improve the market value of * registered customer value, growth rate registered users through the analysis of (Subscribergrowth), and the registration of the intangible benefits customers, the statistical (peruserstat istic) - customers pay the rate and ability to pay, common indicator is the market price * sales (Price * Salesrate) model. There is also a commercial site assessment content can not be ignored is the analysis of future expectations. As we all know, if the network is not representative of the company's business future Business model, similar to Amazon so all the year 5,6 straight loss for the company, the valuation may be only five U.S. dollars, rather than the current 300 dollars, can be very difficult from the mathematical analysis point of view of expected future valuation. But the description of customer value relative indicators are very useful, but for the price listed on the website of the company
Experts answer: generally speaking, the customer go through this Process: from the start line when the wander-style hits (click * pageview), to be content to retain (stickiness), and then to be professional, personalized service to attract custom, to register as a site of loyal customers (loyalty) Finally, individuals were professional Of the services began to move payment (payment), this is a customer demand for the site, it also drives the web service upgrade. For consumers, he paid: Internet time and energy; costs - including Internet telephone and network usage fees, fees paid to buy online; privacy - for Making others better serve you, you have to sacrifice some privacy, I have paid the price every day received two, 30 commercial spam. A website get is: 1. Costs. Can achieve high hit rate after the charge part of the advertising revenue, of course, the greater the viscosity of your content, ad revenue Into higher; ISP access costs, that is, online users in your length of time consumption; information into the public costs such as in online games, with 169 for the cost sharing; e-pay costs, including the purchase of goods, professional database inquiry, stock service, etc.; 2. assets. On commercial websites It is more important is access to information assets, including - of intangible assets, such as site popularity, especially in the portal site using click-through rate, click rate increase customer retention time is measured; the value of customer data, customer registration, you can get customers data, analyze customer needs, customized services, allowing customers to Satisfaction; information integration, network gradually accumulated upon the creation of various types of information and the corresponding converging to a variety of categories database; scalable technical support platform, with customers becoming more perfect Hu Dong Zhong Xingchengwangzhan unique, scalable technology platform , and can vary with changes in market and customer needs in the platform On means of increasing the content and services, mature and extensible brand image, organizational structure and work flow. Customer of a website to start summing up the revenue flow is more commonly used means of investment banks, including the following indicators: 1. Page visits (pageview) - click rate; 2 . Stay - viscosity; 3. A return visit rate - loyalty; 4. To pay. This is the site of the future income and asset pricing of basic standards. Goldman Sachs, the first evaluation of the portal model is the so-called market value than the traffic model (SteveHarmon), to calculate the Yahoo! Each Customer value is 798 U.S. dollars, by the relative indices can be roughly estimated value of each customer, and then in turn according to the customer growth rate projected market value of the site; with the site content rich, especially in the last three years by the Internet information search developed to make the contents of the virtual community Evaluation increasingly become viscous, so the value of the model to measure site = page views * residence time, Goldman Sachs as a basis for that AOL customers worth more than Yahoo!. 99 years, the rapid development of e-commerce allows registered customers as more and more significant - that is, customer loyalty and customer information for Seller of great significance. Yahoo! From a single portal to provide personalized service and access to a large number of customers registered a significant growth in the medium to gain a huge amount of revenue and the evolution of e-commerce portal for the successful transformation of its high stock price performance of the source, but also from a point to prove: registered customers Groups to become more valuable, so the first assessment has been to improve the market value of * registered customer value, growth rate registered users through the analysis of (Subscribergrowth), and the registration of the intangible benefits customers, the statistical (peruserstat istic) - customers pay the rate and ability to pay, common indicator is the market price * sales (Price * Salesrate) model. There is also a commercial site assessment content can not be ignored is the analysis of future expectations. As we all know, if the network is not representative of the company's business future Business model, similar to Amazon so all the year 5,6 straight loss for the company, the valuation may be only five U.S. dollars, rather than the current 300 dollars, can be very difficult from the mathematical analysis point of view of expected future valuation. But the description of customer value relative indicators are very useful, but for the price listed on the website of the company
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