Who can talk about the modern enterprise marketing management there is any problem?
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Users questions:
Experts answer: many problems, but then return to their roots Jiedi on the five I have listed a few below to facilitate your review .... first, the enterprise's marketing concept has not changed. Deep-rooted in the planned economy era, a number of state-owned enterprises to the buyer's market is still pursuing the traditional production concept, product concept and marketing concept. Second, the senior marketing management in place, leading to other sectors outside the marketing department does not give full play to the functions of marketing. At present, the vast majority of enterprises are more senior management attention to marketing, but this "attention" has clearly localized, uncertainty and non-procedural, non-system, not comprehensive, notIn place, resulting in the senior management vacancy. Thirdly, many enterprises do not have marketing strategy. Fourth, poor ability to develop new markets. Market development is an important part of corporate bottom-up development, but many companies are in one way or another precisely because of the error can not be rational to develop, launch their own availability of XinshiField. Fifth, the neglect of a marketing network functions. In today's fierce market competition, China's most enterprises are not in the market over the network from top to bottom effort, they only focus on production, no plan, no goal to sell products, so that not only a waste of marketing resources, and can not achieve good sales results . In addition, theThe current business market positioning, sales promotion, etc. There are also many problems.
Experts answer: many problems, but then return to their roots Jiedi on the five I have listed a few below to facilitate your review .... first, the enterprise's marketing concept has not changed. Deep-rooted in the planned economy era, a number of state-owned enterprises to the buyer's market is still pursuing the traditional production concept, product concept and marketing concept. Second, the senior marketing management in place, leading to other sectors outside the marketing department does not give full play to the functions of marketing. At present, the vast majority of enterprises are more senior management attention to marketing, but this "attention" has clearly localized, uncertainty and non-procedural, non-system, not comprehensive, notIn place, resulting in the senior management vacancy. Thirdly, many enterprises do not have marketing strategy. Fourth, poor ability to develop new markets. Market development is an important part of corporate bottom-up development, but many companies are in one way or another precisely because of the error can not be rational to develop, launch their own availability of XinshiField. Fifth, the neglect of a marketing network functions. In today's fierce market competition, China's most enterprises are not in the market over the network from top to bottom effort, they only focus on production, no plan, no goal to sell products, so that not only a waste of marketing resources, and can not achieve good sales results . In addition, theThe current business market positioning, sales promotion, etc. There are also many problems.
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